Nancy Phillips

What People are Saying about Nancy Phillips and the Zela Wela Way


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“Already your books have transformed how we talk about money in my own household.  We’ve read through each book countless times, but the most incredible change I have witnessed centers around giving.  My daughter is the only child we have, and the only grandchild on both sides, so it’s probably not surprising that she has accumulated a lot of “stuff”.  Last Christmas and on her birthday last year, we tried to talk with her about the importance of giving to those who are less fortunate.  Both times, we were faced with tears and sadness as she changed her mind about giving some of her beloved toys away.  Shortly after reading the books, we asked if Rae had any toys that she would like to give away.  She happily chose a number of toys (almost 2 big boxes worth), said thank-you and good-bye to each one and we sent them off for donation.  No tears, no regrets.  She was really proud of herself and it was an amazing moment for us to see that change in her.”Stephanie Pool, Financial Advisor and Mom to Rae


 “Hi Nancy, I am so grateful that I went into Save-On that day and came across your books. It is so fantastic to read them to my girls and watch their little minds grow, and yes, as you said, no more temper tantrums in or leaving stores! 

I’m lovingly firm in ‘let’s put it on your wish list’ and surprisingly they have barely anything on that list! It was “in the moment” that they had hard time with.

I have been talking about your books to everyone I know, and I even carry them with me in my purse. Lol and so many people are just in awe! 

So thank you for doing this. I know it’s not easy with so many people not wanting to talk about money, and preferring to live in a world of denial. But as you said, it’s the power of one! One person can make a difference, and it has a ripple effect. And soon, No one will be afraid of talking about money.”

Deannie Zahara, mom of three

Deannie and her Zela Wela Kids


Hi Nancy,

I wish we had “Built a Bank” sooner, it would have stopped so much begging for me to buy my daughter Lauren (8) things.  Now she manages her own money and is learning for herself the value of a dollar.  In fact last week she wouldn’t buy some earrings because they cost too much.  She learned the hard way about how much taxes are.  It’s a beautiful thing, I am learning to let go of trying to control what she spends her money on and am letting her make her own choices, and, at the same time she is making amazing choices.

I remember humming and hawing about giving Lauren an allowance and how to teach her about spending and saving…then I realized, why am I trying to reinvent the wheel here.  Nancy has already done all the research and I just have to trust in and follow her lead.  It’s working out amazingly well!

 Thanks, Nicola King

Lauren, the Zela Wela Kid


Hi Nancy,

Since finding your Zela Wela Kids blog and buying all of your books I feel like I’ve found a treasure trove of great information that, not only supports what I’ve been saying, but also teaches me more on topics that I, as a parent, am very interested in and thankful for learning about.  I especially love the book on teaching the difference between needs and wants.  I love your wish list and use it for both of my kids.  I also love the idea of kids building their own “GISS” bank.  That was an awesome activity that my kids and I really enjoyed.

Thank you so much for the wealth of great information that you supply me with and I really look forward to your new blog posts as well as your tweets.  I plan on giving your books to my family members and neighborhood kids as Christmas gifts and spreading your good word.

Kind regards

David Vogelsang, Financial Confidence blogger


Zela Wela Kids Caroline and Connor 


Hi Nancy, 

Just following up on your presentation last night and wanted to let you know that I was so glad I went.  There were things that I hadn’t realized, you opened my eyes.  

Even my husband came home feeling the same way.  Once we got home he actually sat down with the kids for almost an hour to discuss your presentation.

Very grateful and looking forward to your audio release in the new year!

Leslie O.


In her Zela Wela Kids books, Nancy Phillips has created an absolutely priceless and fun way to teach your children about the value of money. Her books are all so much fun. They are a MUST READ for any and all parents. Truly. If you have children… buy at least one. I’ll bet you won’t stop there.

Kevin P. White, MD, PhD award-winning, best-selling author of 6 books.




Thank You’s

Hi Nancy,

I cannot tell you how passionate I am about your mission. Your blog post on why entrepreneurial thinking skills are essential in kids addressed exactly what I’ve been thinking about and wanting to teach my two sons.

Nancy, I just want to thank you for what you are doing with zelawelakids. It is truly phenomenal. I want to support and promote your mission in ANY way I can.

I am positive that the women entrepreneurs that I work with want to teach their children these skills as a young age precisely because the careers they will have do not exist yet. As a woman entrepreneur, I am committed to teaching my sons these values, but I had no idea how to do it. And then the Universe brought me to you, Nancy!

Vrunda Davé, Ph.D.

Founder, The Soul Entrepreneur, Business Breakthroughs for Women Entrepreneurs


 Dear Nancy,

Thank you … I personally loved it (the book) and I am going to make my own cereal box bank. It is also an amazing idea having give, invest, save and spend because it is a perfect balance between needs, wants and feeling good. I also liked how interesting the book is and how it makes you want to build a bank of your own. I think everyone should have their own bank.    

From Nolan, age 14

Jumpin’ Jack Jon Loves Zela Wela Kids!


Jon and Sarah with the Zela Wela Kids Needs and WantsJumpin’ Jack Jon wrapped up his soccer season last Saturday! They had won their first 5 games of the season and moved up from Division 5 to Division 2. 

I asked him to rest after the game so he would have the energy for this party that night. Armed with yummy snacks (from the Team Mom), he ran into the house and grabbed a book from Nancy Phillips financially literacy series, Zela Wela Kids! He promptly came over to where I was sitting and snuggled up next to me so we could read it. We read one the other day and I guess he liked it so much he was ready for more! Nancy Phillips has done a GREAT job on these books! They are delightfulto read and as my son reveals, very engaging for kids his age (8 yo). Thank you Nancy for the great work you are doing!! Sarah Cook, CEO of Raising CEO Kids.

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